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W7: Oct 24–30 →
REACH VERDICT: 520 impressions across 248 members — up 8% and 47% vs. Oct 17–23. The first full week after the Premium trial ended (Oct 22) did not fall further; reach widened modestly.
ENGAGEMENT SIGNAL: 9 engagements (flat vs. last week); a 1.7% rate vs. 1.9%. Interaction is holding at its lowest plateau of the experiment.
CONTENT ANOMALY: The Oct 28 effective-comms post led reach (94 impressions, 1 engagement); the Oct 23 "fav for-fun building" post led interaction (3 engagements on 71 impressions). Builder posts drew the conversation.
CHURN STATUS: 1,436 total followers (+2 net vs. Oct 23); 6 new followers recorded, partly offset by departures. The export does not establish why.
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